Who are we?
Apogee Group Recruitment Ltd was founded in 2000 to provide Market Research Recruitment to clients in a range of sectors.
Directors Theresa and Lance started out as Quantitative interviewers after being trained by and working for companies like MORI, Millward Brown and Synovate. Though they have now moved over to the Qualitative side they still work for a range of established agencies.
What is Market Research?
Market research is the process of gathering and analyzing information
to help businesses identify consumer needs and wants to form proper
advertising and marketing decisions. It is also often referred
to as "consumer research" as it asks questions about the business
environment including competitors, economic trends and market
If your project needs articulate people, not professional respondents,
Apogee can provide strictly screened individuals for qualitative
or ethnographic research in any product or service category. According
to each particular project, respondents are targeted thoroughly
by several demographic and psychographic variables.